Company News, New Products

L’Oréal Paris Revamps Féria Haircolor

The vegan hair care collection has an updated formulation and new packaging.

L'Oréal Paris has reinvigorated its Féria haircare with new packaging and an updated formulation. The new vegan formula also delivers maximum tonal vibrancy while remaining safe for use on all hair types and textures, said the Happi Top 30 company.   Bond Care Now with built-in bond care technology, Féria introduces its first color complete with an after-care conditioner. The Bond Care Complex works for 40% stronger hair, said the company. It is now available in 30 shades.    ...

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